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Search Engine Marketing Specialist

Potenza/Lafayette, LA
Job Title: Search Engine Marketing Specialist
Full Time
Job Description:
  • Potenza, a full-service marketing agency in downtown Lafayette, is seeking a full-time Search Engine Marketing Specialist for their rapidly growing Interactive Marketing department
  • Potenza was recently named one of Inc. Magazine's 5,000 fastest growing privately-owned companies for the third year in a row, and is a Google Premier Partner
  • This position is responsible for strategizing, buildout and routine optimization of PPC campaigns on Google AdWords, Bing Ads, and more
  • The SEM Specialist will focusing on campaign creation, production, and account management. Candidates are required to have at least one year of experience with creating, monitoring and delivering successful PPC campaigns
  • The SEM Specialist, along with his or her teammates, will be held accountable for meeting KPIs in each account throughout the flight of the campaign. 
  • Responsibilities include but are not limited to building new campaigns (display, Youtube, SEM), hosting calls with clients to discover goals before campaign launch and strategizing during campaign flight, setting up and troubleshooting Google Tag Manager and necessary conversion codes, updating spends and making optimization recommendations
Qualifications:
  • 1+ Year experience managing paid search campaigns
  • Critical thinking skills 
  • Strong written communication skills 
  • Organization and time management skills 
  • Meticulous and detail-oriented 
  • Bachelor’s Degree in Marketing, Advertising, Math, Communications, or similar 
  • Proficient in Microsoft Office suite (particularly Excel and PowerPoint). AdWords, Bing Ads, Google Analytics, Google My Business, etc. 
  • Working remotely is not an option. 
  • Basic understanding of HTML, Wordpress 
  • Experience with Google Tag Manager 
  • Marketing experience in one or more of the following industries: auto, medical
Contact:
Please send resumes to greg@potenzainteractive.com

Date posted:11/3/2017