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Search Engine Marketing (SEM) Specialist

Potenza/Lafayette, LA
Job Title: Search Engine Marketing (SEM) Specialist
Full-time
Job Description:
  • Potenza Interactive is currently hiring a full-time Search Engine Marketing (SEM) Specialist for work on national clients in Lafayette, LA
  • The SEM Specialist is responsible for strategizing, buildout and routine optimization of PPC campaigns on Google AdWords, Bing Ads, and more
  • The SEM Specialist will work closely with the Interactive Product Manager focusing strictly on campaign creation, production, and account management with a strong emphasis on meeting optimal KPIs
Qualifications:
  • Proof of performance is highly encouraged
  • 1+ Year experience managing paid search campaigns
  • Critical thinking skills
  • Strong writer
  • Strong organizational skills
  • Meticulous
  • Bachelor Degree in Marketing, Advertising, Math, or Communications
  • Basic understanding of HTML and Wordpress
  • Proficient in Microsoft Office suite (particularly Excel and PowerPoint). AdWords, Bing Ads, Google Analytics, Webmaster tools, Google My Business 
  • Working remotely is not an option
Contact:
Please send resume with cover letter to stephanie@potenzainteractive.com to be considered for this position.

 Date Posted: 5/30/17