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Director of Online Engagement

Lafayette Travel/Lafayette, LA
Job Title: Director of Online Engagement
Full-time
Job Description:
  • The Director of Online Engagement will be responsible for creating, implementing, maintaining, analyzing and reporting an annual digital engagement strategy to grow Lafayette Travel’s online audience utilizing social media, creative content, email marketing and web
  • Roles & Responsibilities:
  • Create daily digital routines to monitor, listen and respond to users in an engaging way that creates a unique identity/voice for each of Lafayette Travel’s social media accounts
  • Develop, maintain and monitor a multi-year comprehensive social media strategy to create an engaging online presence using analytics and metrics to drive success
  • Define key performance indicators based on the Communication departments overall goals to develop monthly measurement, analytics, and reporting to gauge success of overall strategy
  • Monitor trends in online tools, applications, channels, design and strategy
  • Develop and expand online media contacts, influencers and partnership outreach efforts
  • Assist in the development of planning blog content and editorial calendar as well as deadlines
  • Work with Creative Director to conceptualize creative collateral needed
  • Lead the development of organization-wide social media management standards, policies and rules of engagement for employees
Qualifications:
  • Experience BS/BA degree from an accredited college or university
  • Experience in advertising, communications, marketing, or public relations
  • Advanced knowledge of how social media is developed, managed and used in brand reputation
  • Experience sourcing and managing content development and publishing related to tourism
  • Excellent written and verbal communication skills
  • Experience with online monitoring and measurement platforms
  • Experience developing and launching email and social media campaigns
  • Ability to work effectively under deadlines and juggle several assignments simultaneously
Contact:
Interested applicants should send their cover letter, resume and work samples to Jesse Guidry, VP of Communications via email jesse@lafayettetravel.com.

 Date Posted: 5/25/17